Thank you for sharing the details. There are actually some positive signs here that you may be overlooking.
You said you got 36 sales. Unless those sales came from a much larger number of clicks than you mentioned, that’s not necessarily a poor outcome. The bigger question is where people are dropping off.
From what you’ve described, I think there are a few issues.
1. Your target audience is too broad
“Students, retired people, job seekers, and stay-at-home parents” are four very different audiences.
Each has different:
Pain points
Income levels
Motivations
Objections
A job seeker might respond to:
“Earn while looking for a job.”
A retiree is more interested in:
“A simple online income without physical stress.”
The same ad rarely converts all of them well.
2. You’re selling an opportunity, not just a course
This is a very competitive niche.
People in Nigeria have seen hundreds of:
“Earn in dollars”
“Earn in pounds”
“Online survey”
“Side hustle”
Unfortunately, many have also seen scams. So when they see another advert, their default reaction is scepticism.
That means trust is your biggest challenge—not traffic.
3. WhatsApp groups may be creating friction
Think about the customer’s journey:
Facebook Ad → WhatsApp Group → Training → Course → Purchase.
Every extra step causes some people to leave.
Ask yourself:
How many clicked?
How many joined the WhatsApp group?
How many attended the training?
How many stayed until the end?
How many actually bought?
If you don’t know these numbers, you can’t identify the bottleneck.
4. Testimonials alone aren’t enough
Most affiliate marketers rely heavily on testimonials.
Instead, explain:
What online surveys actually are.
Who pays for them.
Why companies pay people.
How much beginners can realistically expect.
How long it takes before seeing results.
Education builds credibility.
5. Being camera shy
This is probably the biggest long-term constraint you’ve mentioned.
People buy from people they trust.
You don’t have to become an entertainer, but over time I’d encourage you to become comfortable appearing on camera. Even simple videos where you explain one concept at a time can make a big difference.
Something else stood out to me
You mentioned that:
Facebook ad accounts are getting locked.
You’re relying on paid ads and influencers.
Organic content isn’t your strength yet.
That’s a risky position because your business depends on platforms you don’t control.
I’d spend the next few months building an audience you own:
An email list.
A WhatsApp broadcast list.
Consistent educational content on TikTok or LinkedIn.
Even one short educational video a day is better than posting only when you’re launching an offer.
One final thought
Earlier you asked me about local SEO and about getting licensed as a fund manager. Those are very different interests from affiliate marketing.
That makes me wonder what your long-term goal is.
If your ambition is to build a respected business, I’d encourage you to think beyond promoting a single course. Learn skills that businesses will consistently pay for—such as SEO, Google Business Profile optimisation, paid advertising, or analytics—and use affiliate marketing as an additional income stream rather than your entire business.
That way, if one offer stops converting or one platform changes its rules, you still have a business with valuable expertise behind it.
One question for you: How much do you earn per sale of the survey course? That number is important because it tells us whether your advertising is actually profitable or whether you’re spending too much to acquire each customer.