Let me tell you the truth that many people will not tell you…

Your problem is not ads.
Your problem is that your product is not speaking.

And in your kind of business (block industry),
if your product does not speak… nobody will trust it.

Let me explain

Imagine Mama Ngozi Wants to Build a House

She goes to the market.

Two block sellers are there.

• One is shouting: “Buy my block! Cheap price!”
• The other one is showing videos of his blocks being tested, broken, soaked in water, and still standing strong.

Tell me…
Who will Mama Ngozi buy from?

Not the cheapest.
but.. The most trusted.

As Marketing Strategist….

Here are the Steps to Follow:

Step 1: Fix Your Foundation (Content First, Not Ads)

Before you spend ₦1 on Facebook or Instagram ads…

Create CONTENT that proves your quality.

This is where 90% of people fail.

What kind of content should you create?

1. Strength Test Videos
   • Lift your block and drop it
   • Hit it with hammer
   • Show it not breaking easily
2. Production Process
   • Show how many bags of cement you use
   • Show your mixing process
   • Show curing (watering blocks)
3. Comparison Content
   • Your block vs weak block
   • Break both… let people see the difference
4. Customer Testimony
   • Record builders using your block
   • Let them speak
5. Educational Content
   • “How to identify strong blocks before buying”
   • “Mistakes people make when buying blocks”

This is where money is made.
Because you are not just selling blocks…

You are selling TRUST.

Step 2: Position Yourself as the “Quality Guy”

Don’t be just another block seller.
Be known for something.

Examples:

• “The strongest blocks in Abakaliki”
• “We don’t reduce cement”
• “Blocks that last 50–100 years”

Let people associate your name with quality, not price.

Step 3: Only Then You Run Ads (Not Before)

Now that your content is ready…

Then you run ads.

Not to sell directly.

But to amplify your proof and create awareness.

Here is How to Run the Ads Properly:

1. Objective

Use:

• Engagement ads (for videos)
• Message ads (for direct buyers)

2. Target Audience

Target:

• People in your location (VERY IMPORTANT)
• Builders
• Engineers
• Real estate developers
• Land owners

3. Your Ad Content

Don’t run “Buy block now” ads.

Run:

“Watch this before you buy blocks”
“See why some houses crack after 2 years”
“This is how to test block strength”

Then show your proof.

Step 4: Convert Attention to Sales

Once people watch your content…

They will message you.

Now do this:

• Reply fast
• Speak confidently
• Show more proof (videos, pictures)
• Give clear pricing and delivery plan

Most sales are closed in the DM, not in the ad.

Step 5: Build Long-Term Dominance

This is where real money is.

Don’t stop at one sale.

• Collect customer contacts
• Follow up with them
• Ask for referrals
• Keep posting content consistently

Because in your business…

One customer can bring 10 more.

Here is a Secret Most People Don’t Know

In physical product business like block industry:

Content builds trust.
Trust brings customers.
Ads only increase visibility.

If you run ads without content…
You will waste money.

But if your content is strong…
Even ₦5,000 ad can bring serious buyers.

Here is my Advice:
Don’t rush to run ads.
First…
Make your product speak
Show your quality
Educate your market

Then use ads to push it.
If you do this well…
You will not be competing on price anymore.

People will come to you and say:
“I want YOUR block… not just any block.”
And that is how you win in business.

i am Iking Ferry

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