What can one do in intense business competition in in such a way that people site two more same business in a plaza.
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What can one do in intense business competition in in such a way that people site two more same business in a plaza.
When two or more similar businesses are located in the same plaza, competition becomes intense — but this is actually very common and can even be an advantage if handled properly. Here are smart strategies to win in intense business competition: 1. Differentiate Your Business (Stand Out Clearly) IfRead more
When two or more similar businesses are located in the same plaza, competition becomes intense — but this is actually very common and can even be an advantage if handled properly.
Here are smart strategies to win in intense business competition:
1. Differentiate Your Business (Stand Out Clearly)
If you sell the same thing, customers will choose based on:
Price
Service
Experience
Trust
So you must be different in at least one way:
Examples:
Better customer service
Faster service
Cleaner shop
More product variety
Better packaging
Friendly attitude
Example:
If 3 POS operators are in one plaza:
One becomes known for fast transactions
One for friendly service
One for always having cash
Customers will naturally choose based on preference.
2. Improve Customer Service (This Wins Long Term)
Many businesses fail here.
Simple things that attract customers:
Greet customers warmly
Smile and be respectful
Thank customers after service
Handle complaints politely
People return where they are treated well.
3. Offer Small Extra Value
This works very well:
Examples:
Free nylon/bag
Free delivery (if applicable)
Discount for regular customers
Loyalty card (buy 5, get discount)
These small things make a big difference.
4. Competitive Pricing (But Avoid Price War)
Don’t always try to be the cheapest.
Instead:
Keep fair pricing
Offer value instead of just low price
Price wars usually destroy profits.
5. Build Relationships
This is powerful especially in Nigeria.
Know your customers by name
Ask about their needs
Be reliable
People prefer trusted sellers over cheaper sellers.
6. Improve Visibility
If you’re in a plaza:
Use clear signboard
Keep shop neat
Display products outside (if allowed)
Customers often enter the most visible shop first.
7. Be Consistent
Many competitors:
Open late
Close early
Are unreliable
If you:
Open early
Close late
Stay consistent
You automatically gain more customers.
8. Use Word of Mouth Marketing
Encourage satisfied customers:
“Tell your friends about us”
Offer referral discount
This grows business quickly.
Important Truth
Having many similar businesses nearby can actually attract more customers.
This is called Business Clustering.
Examples:
Phone markets
Computer villages
Food courts
People go there because they know they’ll find options.
So don’t fear competition — use it to become better.
Since you value alertness and authority in your work (from your background as a security personnel), you already have a strong advantage:
You observe people better
You can understand customer behavior
You can stay disciplined and consistent
These qualities help greatly in business success.
See lessYou cannot run away from competition. But you can: ✓ stand out ✓ position yourself differently Let Me Explain With a Simple Story So You Would Understand Better Three women are selling rice in the same plaza. Same product. Same location. But one of them always has more customers. Why? Not because hRead more
You cannot run away from competition.
But you can:
✓ stand out
✓ position yourself differently
Let Me Explain With a Simple Story So You Would Understand Better
Three women are selling rice in the same plaza.
Same product. Same location.
But one of them always has more customers.
Why?
Not because her rice is different…
But because her approach is different.
So… What Can You Do?
1. Differentiate Yourself (Very Important)
If you sell the same thing like everyone…
Customers will choose based on:
• price
• convenience
Which leads to struggle.
Instead, stand out with:
• better packaging
• cleaner environment
• friendlier service
People remember experience.
2. Focus on Customer Experience
Let me be honest.
People don’t just buy products.
They buy how you make them feel.
So:
• greet customers well
• be patient
• build relationships
That alone can bring repeat customers.
3. Add Value (Don’t Just Sell)
Instead of just selling:
• give small advice
• help customers choose
• offer small extras
Example:
• “This one lasts longer”
• “This one is better for your use”
You become trusted.
4. Be Consistent
Many people start strong…
Then relax.
You must:
✓ show up every day
✓ maintain quality
✓ stay reliable
Consistency beats hype.
5. Use Pricing Wisely (Don’t Always Be the Cheapest)
Competing only on price is dangerous.
If you go too low:
• profit disappears
• business suffers
Instead:
✓ balance price with value
6. Build Loyalty
Turn customers into regulars.
You can:
• remember their preferences
• give small discounts sometimes
• appreciate them
Loyal customers don’t easily leave.
7. Improve Visibility
Make your shop:
• neat
• attractive
• noticeable
Sometimes, the most visible seller gets the most customers.
8. Learn What Others Are NOT Doing
Observe your competitors:
• what are they doing poorly?
• what are they ignoring?
Then:
✓ do that better
Let Me Be Honest With You
In a crowded market:
The winner is not always the one with:
• the best product
But the one with:
✓ the best positioning
Final Truth
Competition is not your enemy.
It is:
✓ a signal that the market exists
Your job is to:
✓ stand out in that market
Let Me Leave You With This
If three people are doing the same business…
Ask yourself:
• Why should a customer choose me?
If you can answer that clearly…
You will always have customers.
Rose Ejituru
See lessIn addition to the answers below,for you to win in a crowded plaza,as a business; ° Differentiate: Be clearly better,or uniquely,focused on having your own voice, as a business,even though,in a crowded market. ° Outserve: Fast,friendly,& consistent,every time,to your customers, prospects, clientRead more
In addition to the answers below,for you to win in a crowded plaza,as a business;
° Differentiate: Be clearly better,or uniquely,focused on having your own voice, as a business,even though,in a crowded market.
° Outserve: Fast,friendly,& consistent,every time,to your customers, prospects, clients or gigs.
° Be seen: Have a strong presence (storefront,like a website,& social media presence).
° Price with value: Don’t be cheapest,instead be worth it, because,price alone,don’t make people buy from you,instead,making them,see the value,you are offering,with your products or services,as a business does.
° Build loyalty: Turn buyers,into repeat customers,by constantly,adding value to them.
° Adapt fast: Learn,improve,& stay ahead.
Bottom line,Clarity,value,& consistency,wins,even in heavy competition.
See less