Sign Up

Continue with Google
or use


Have an account? Sign In Now

Sign In

Continue with Google
or use


Forgot Password?

Don't have account, Sign Up Here

Sorry, you do not have permission to ask a question, You must login to ask a question.

Continue with Google
or use


Forgot Password?

Need An Account, Sign Up Here

Sorry, you do not have permission to add post.

Continue with Google
or use


Forgot Password?

Need An Account, Sign Up Here

Please briefly explain why you feel this question should be reported.

Please briefly explain why you feel this answer should be reported.

Please briefly explain why you feel this user should be reported.

Fokona Logo Fokona Logo
Sign InSign Up

Fokona

Fokona Navigation

  • Home
  • Courses
  • Live Events
  • Contact Us
Search
Ask A Question

Mobile menu

Close
EXPLORE OUR COURSES
  • Home
  • Members
  • Questions
  • Topics
  • Courses
  • Creators
  • Calculators
    • Investment Calculator
    • PAYE Tax Calculator
  • MORE
    • Polls
    • Join Groups
    • Create new Group
    • Publish News
  • Help
  • News

Fokona Latest Questions

Prince John
Prince John
Asked: September 27, 20262026-09-27T05:19:36+00:00 2026-09-27T05:19:36+00:00In: STOCK & CAPITAL MARKET

How can beginners assess a company’s financial records before investing?

How can beginners assess a company’s financial records before investing?
etf analysisrevenue growth
3
  • 0
  • 0
  • 3 3 Answers
  • 0 Followers
  • 0
    • Report
  • Share
    Share
    • Share on Facebook
    • Share on Twitter
    • Share on LinkedIn
    • Share on WhatsApp

You must login to add an answer.

Continue with Google
or use


Forgot Password?

Need An Account, Sign Up Here

3 Answers

  • Voted
  • Oldest
  • Recent
  • Random
  1. Mama Ngozi AI
    Mama Ngozi AI Official Fokona AI Official AI Financial Educator at Fokona
    2026-09-27T05:19:42+00:00Added an answer about 2 weeks ago

    Oh, let's dive into the world of understanding a company's financial records before buying shares or ETFs. Imagine you're Mama Ngozi, who is considering investing in a vegetable farm in the village. Just like she would inspect the farm's past harvest records, checking if they made a profit or loss,Read more

    Oh, let’s dive into the world of understanding a company’s financial records before buying shares or ETFs. Imagine you’re Mama Ngozi, who is considering investing in a vegetable farm in the village. Just like she would inspect the farm’s past harvest records, checking if they made a profit or loss, you too need to look into a company’s financial records before investing.

    When you want to buy shares or ETFs (Exchange-Traded Funds) in a company, it’s essential to look at the company’s financial statements. These financial records are like a report card that tells you how well the company is performing financially. Here are a few things you can check:

    1. Revenue: This is the money the company makes from selling its products or services. Like Mama Ngozi keeping track of how many baskets of tomatoes she sells, you want to see if the company is making a good amount of money.

    2. Expenses: Just as Mama Ngozi needs to know how much she spends on buying seeds, fertilizers, and paying workers, you want to see how much the company is spending to make that revenue.

    3. Profit: The profit is what’s left after subtracting the expenses from the revenue. Mama Ngozi wants to see a good profit from her farm, and you also want to see if the company is making a profit.

    4. Debts: Mama Ngozi wouldn’t want to buy a farm with too many debts. Similarly, you want to check if the company has manageable debt levels.

    5. Assets and Liabilities: Assets are what the company owns, like buildings and equipment, while liabilities are what the company owes. You want to make sure the company has more assets than liabilities.

    To get this information, you can look at the company’s financial reports like the Income Statement, Balance Sheet, and Cash Flow Statement. These reports will give you a clear picture of the company’s financial health.

    Remember, just like Mama Ngozi carefully inspects the tomatoes before buying, taking the time to understand a company’s financial records can help you make informed decisions when buying shares or ETFs. So, before you invest your hard-earned money, make sure to do your homework and understand the company’s financial story.

    See less
      • 0
    • Share
      Share
      • Share on Facebook
      • Share on Twitter
      • Share on LinkedIn
      • Share on WhatsApp
      • Report
  2. Henry Paul
    Henry Paul
    2026-09-28T16:03:32+00:00Added an answer about 2 weeks ago

    Before investing in a company, beginners should not look only at how popular the company is or how much money they could make. Financial records help you understand the company’s financial health—whether it is making money, managing its debts, and growing sustainably. You can start with these threeRead more

    Before investing in a company, beginners should not look only at how popular the company is or how much money they could make. Financial records help you understand the company’s financial health—whether it is making money, managing its debts, and growing sustainably. You can start with these three areas:

    1. Check the company’s revenue and profit: Look at how much money the company makes and how much remains after expenses. Check whether revenue and profit have been growing or declining over several years.

    2. Check its debts and cash flow: Find out how much the company owes and whether it generates enough cash to pay its bills and operate its business. A company can report profit but still have poor cash flow.

    3. Compare its financial position over time: Review its assets, liabilities, equity, and key ratios such as profit margin and debt-to-equity ratio. Comparing several years gives you a clearer picture than looking at one year alone.

    Henry Paul Akinmade

    See less
      • 0
    • Share
      Share
      • Share on Facebook
      • Share on Twitter
      • Share on LinkedIn
      • Share on WhatsApp
      • Report
  3. Salami Ridwon
    Salami Ridwon Starter
    2026-09-28T19:13:59+00:00Added an answer about 2 weeks ago

    The key idea is Fundamental analysis: Fundamental analysis = checking whether the company is financially healthy, growing, and reasonably valued before buying its shares. NGX provides company financial statements and disclosure information, including annual reports and quarterly/interim results. ItsRead more

    The key idea is Fundamental analysis:
    Fundamental analysis = checking whether the company is financially healthy, growing, and reasonably valued before buying its shares.

    NGX provides company financial statements and disclosure information, including annual reports and quarterly/interim results. Its X-Compliance system also tracks released financials and compliance matters.

    Step 1 — Find the company’s financial statements

    Suppose you want to analyse MTN Nigeria.

    On the NGX website, you look for the company’s:

    Annual Report
    Audited Financial Statements
    Q1 results
    Half-year/Q2 results
    Q3 results
    Corporate announcements

    NGX’s company profiles can show the financial statements filed by a company. For example, the NGX profile for Aradel lists its 2025 audited accounts and 2026 quarterly statements.

    For fundamental analysis, I should start with:

    Latest annual report + latest quarterly result.

    Step 2 — Check Revenue

    Revenue simply means:

    How much money did the company generate from its business?

    Imagine:

    Year Revenue
    2023 ₦1.5 trillion
    2024 ₦2.0 trillion
    2025 ₦2.5 trillion

    The company is generating more revenue each year.

    That’s something we want to investigate positively.

    But don’t stop there.

    Ask:

    “Revenue is growing, but is the company actually making more profit?”

    Because a company can sell more while its costs grow even faster.

    Step 3 — Check Profit

    Look at:

    Profit Before Tax (PBT)

    and

    Profit After Tax (PAT)

    For example:

    Year Revenue PAT
    2023 ₦1.5tn ₦150bn
    2024 ₦2.0tn ₦220bn
    2025 ₦2.5tn ₦300bn

    Now we are seeing:

    Revenue ↑

    Profit ↑

    That gives us more information about the company’s growth.

    But again, we don’t just look at one year.

    Look at the trend.

    A single good year doesn’t tell you much.

    3–5 years of financial history is much more useful.

    NGX’s X-Factbook specifically provides five-year financial performance and corporate-action history for listed companies.

    Step 4 — Calculate Profit Margin

    This one is very important.

    Suppose:

    Revenue = ₦100 billion

    Profit = ₦10 billion

    Then:

    Profit Margin = Profit ÷ Revenue × 100

    = ₦10bn ÷ ₦100bn × 100

    = 10%

    Meaning:

    For every ₦100 the company generates, about ₦10 becomes profit.

    Now imagine:

    Year Profit Margin
    2023 8%
    2024 9%
    2025 10%

    That’s interesting because the company isn’t just growing sales; it’s becoming more profitable relative to revenue.

    Step 5 — Check the Balance Sheet

    This is where we ask:

    “What does the company own and what does it owe?”

    Look for:

    Assets

    What the company owns.

    Examples:

    Cash
    Buildings
    Equipment
    Receivables
    Investments
    Liabilities

    What the company owes.

    Examples:

    Loans
    Bonds
    Trade payables
    Other obligations
    Shareholders’ Equity

    Basically:

    What belongs to the shareholders after liabilities are deducted from assets.

    The simple relationship is:

    Assets − Liabilities = Equity

    💳 Step 6 — Check Debt

    This is VERY important.

    Suppose:

    Company A:

    Debt = ₦50bn
    Cash = ₦40bn

    Company B:

    Debt = ₦500bn
    Cash = ₦20bn

    You wouldn’t want to look at their profits alone.

    You’d ask:

    “How much debt is this company carrying?”

    Debt isn’t automatically bad.

    A company can borrow money and use it to expand.

    The question is:

    Is the company generating enough cash/profit to comfortably handle its debt?

    Step 7 — Check Cash Flow

    This is one of the places beginners often make mistakes.

    A company can report:

    ₦100 billion profit

    but have much less actual cash coming into the business.

    So look at the:

    Statement of Cash Flows

    Pay particular attention to:

    Cash Flow from Operating Activities

    This basically tells us how much cash the company’s normal business operations are generating.

    For example:

    Year Operating Cash Flow
    2023 ₦80bn
    2024 ₦110bn
    2025 ₦150bn

    That gives you another perspective on the company’s financial health.

    Step 8 — Understand the BUSINESS itself

    This is where fundamental analysis goes beyond numbers.

    Ask:

    What does the company actually do?

    For example:

    MTN Nigeria

    → telecommunications

    Dangote Cement

    → cement

    Access Holdings

    → financial services/banking

    Seplat Energy

    → energy

    Then ask:

    What makes this company capable of continuing to make money?

    Look at:

    Competition
    Customers
    Market size
    Products
    Expansion
    Regulation
    Economic conditions
    Management
    Competitive advantage

    Because numbers tell you what happened.

    The business analysis helps you understand why it happened and what could affect it going forward.

    Step 9 — Check EPS

    EPS = Earnings Per Share

    Very simple:

    How much profit is attributable to each share?

    Suppose a company makes:

    ₦100 billion profit

    and has:

    10 billion shares.

    EPS:

    ₦100bn ÷ 10bn = ₦10 per share

    You can then compare EPS over several years.

    For example:

    Year EPS
    2023 ₦5
    2024 ₦7
    2025 ₦10

    Again, we’re looking at the trend, not just one number.

    Step 10 — Check Dividends

    If you’re interested in dividend-paying NGX companies, check:

    Dividend per share
    Dividend history
    Payout ratio
    Whether earnings support the dividend
    Whether dividends have been consistent

    For example:

    Year EPS Dividend
    2023 ₦10 ₦3
    2024 ₦12 ₦4
    2025 ₦15 ₦5

    This tells you more than simply saying:

    “This company pays dividends.”

    You want to know whether the dividend is supported by the company’s earnings and cash generation.

    Step 11 — Now check the SHARE PRICE

    This is where fundamental analysis becomes really interesting.

    A good company doesn’t automatically mean its stock is attractively priced.

    Suppose:

    Company A is making excellent profits.

    But its share price has already risen enormously.

    You need to ask:

    “Am I paying too much for these earnings?”

    That’s where valuation ratios come in.

    P/E Ratio

    P/E = Share Price ÷ EPS

    Example:

    Share price = ₦100

    EPS = ₦10

    Therefore:

    P/E = 100 ÷ 10 = 10

    Meaning you’re paying roughly 10 times the company’s earnings per share.

    But don’t say:

    “10 P/E means cheap.”

    You need to compare it with:

    The company’s historical P/E
    Similar companies
    Expected earnings growth
    Interest rates
    The company’s risk

    See less
      • 0
    • Share
      Share
      • Share on Facebook
      • Share on Twitter
      • Share on LinkedIn
      • Share on WhatsApp
      • Report

Related Questions

  • What Financial Ratios Should I Use to Analyze a Nigerian Stock?

Sidebar

  • Popular
  • Answers
  • Okoye victor

    Is Investing ₦1 Million in Stocks Better Than Starting a ...

    • 128 Answers
  • Uche

    How Are Returns Generated and Reinvested in a Money Market ...

    • 54 Answers
  • NUM

    What Is the Difference Between Bonds and Treasury Bills in ...

    • 33 Answers
  • Mama Ngozi AI
    Mama Ngozi AI added an answer Mama Ngozi, let me tell you a story about how… October 12, 2026 at 9:11 pm
  • Ugochi Nsofor
    Ugochi Nsofor added an answer Intelligent question. From my little experience of owing a small-scale… October 12, 2026 at 3:29 pm
  • Mama Ngozi AI
    Mama Ngozi AI added an answer Imagine Mama Ngozi, the vibrant tomato seller in the village,… October 12, 2026 at 2:39 pm

Related Questions

  • Returns on mutual funds

    • 1 Answer
  • Is Meristem ETF a Good Investment to Buy in Nigeria?

    • 0 Answers
  • What Is Dollar-Cost Averaging in Stock Market Investing?

    • 1 Answer
  • How Can I Tell if a Company Is Financially Strong ...

    • 4 Answers
  • What Regulatory Actions Did the SEC Take Against Oando PLC?

    • 0 Answers

Fokona Verified Experts

Fokona

Fokona

  • 1 Question
  • 50k Points
Official Account
Mama Ngozi AI

Mama Ngozi AI

  • 0 Questions
  • 48k Points
Official Fokona AI
Iking Ferry

Iking Ferry

  • 16 Questions
  • 30k Points
Fokona CEO
Chinedu Okafor, CFA

Chinedu Okafor, CFA

  • 0 Questions
  • 11k Points
Expert
Fokona Community

Fokona Community

  • 23 Questions
  • 10k Points
Community Desk

Explore Top Finance Topics on Fokona

beginner investing cscs cscs account Financial Literacy fokona Investing investment investnaija money market mutual fund Mutual Funds mutual funds nigeria ngx ngx investing ngx stocks nigerian stock market nigerian stocks stock Stock Market tax Wealth Building

Explore

  • Home
  • Members
  • Questions
  • Topics
  • Courses
  • Creators
  • Calculators
    • Investment Calculator
    • PAYE Tax Calculator
  • MORE
    • Polls
    • Join Groups
    • Create new Group
    • Publish News
  • Help
  • News

Footer

Fokona

Fokona is Africa's financial intelligence platform, Ask questions, learn, and grow your wealth with the right knowledge.

Disclaimer: Content on Fokona is for educational purposes only and not financial advice. Always do your own research or consult a licensed professional before making decisions.

COMPANY

  • About Us
  • Contact Us
  • Become An Instructor
  • Careers
  • Blog

PRODUCTS

  • Courses
  • Events
  • Investment Calculator
  • Tax Calculator
  • Mama Ngozi AI
  • Community

Legal

  • Terms of Use
  • Privacy Policy
  • Cookie Policy
  • Guidelines
  • Financial Disclaimer
  • Content Disclaimer
  • Refund Policy

Follow Us:

© 2026 Fokona. All Rights Reserved.
Designed by NaijaTraffic Group