The Reason Why is your bank Money Market Mutual Fund giving you 14%…
But another Investment app Money Market Mutual Fund is giving you 19% – 20% is very Simple.

Sit down.
Let me explain this in a way that even Mama Ngozi that sells tomatoes in the Village will understand.

Imagine:
There are two women in the same market:
Mama Ngozi and Mama Ade.
Both of them sell tomatoes.
But there is a difference.

Let’s say Mama Ngozi is (Investment Apps)
So…
Mama Ngozi sells ONLY tomatoes.
Morning till night…
Tomato.
She travels herself to Abakaliki International Market.
She knows when prices drop.
She knows the best suppliers.
She buys in bulk at the BEST time.
Because of this…
Her tomatoes are fresher
Her prices are better
Her profit is higher
So when you come to her shop…
She can afford to give you the best deal.

Now… Let’s call Mama Ade (Bank Apps)
Mama Ade sells:
Tomatoes
Rice
Beans
Garri
Oil
Everything.
She is not focused on tomato alone.
She buys tomato from middlemen.
She doesn’t track the market deeply.
Tomato is just ONE of many things she sells.
So what happens?
Her tomato price is okay… but not the best
Her profit is stable… but not optimized
But…
LISTEN CAREFULLY (THIS IS THE SECRET)
Money Market Funds work the SAME way.
BANK APPS (14% – 15%)
Banks are like Mama Ade.
Their main business = Banking
Investment = Just an extra service (mostly Subsidiaries or Partnership Business)
They are:
– More conservative
– Less aggressive
– Focused on stability, not maximizing returns
So their returns are LOWER.
While…
INVESTMENT APPS (18% – 20%)
Investment firms are like Mama Ngozi.
Because…
Their main business = INVESTMENT
They:
– Study treasury bills daily
– Monitor interest rates
– Time the market better
– Rebalance portfolios faster
So they squeeze out HIGHER returns.

BUT HERE IS WHAT MOST PEOPLE DON’T KNOW
And This is where wisdom comes in…
The returns are NOT FIXED
YES..
Including the one in your Bank App
Why?
Because they invest in:
– Treasury Bills
– Commercial Papers
– Bank Placements
And these things rate CHANGE every new Offer.

Let me break it down:
Fund Manager A can buys treasury bills in January – Rate = 20%
While
Fund Manager B buys in February – Rate = 17%
You see?
Same market.
Different timing.
Different results.

Now…
As a Financial Literacy Advocate..
Let me tell you the truth…
WHAT REALLY DETERMINES YOUR RETURN
Is Not the app.
But:
The EXPERIENCE of the fund manager
The TIMING of their investments
Their STRATEGY
And How often they rebalance

LET ME SHOCK YOU
Even banks themselves…
Hire these same investment firms for advice.
Yes.
The same firms giving you 18%…
Are the ones advising institutions.

LET ME TELL YOU THE BIGGEST MISTAKE NIGERIANS MAKE…
They think:
“Higher % = More risk”
“Lower % = More safety”
NO.
As long as:
It is SEC licensed
It is a money market fund
The risk level is almost the SAME.
BUT..
Don’t just look at:
The percentage
Look at:
Who is managing the money
Their track record
Their focus
Because…
In money:
The difference is not the product
The difference is the PERSON managing it
JUST REMEMBER THAT:
Mama Ngozi makes more money not because tomatoes are different…
But because:
She understands the market better.
Same thing here.

My name is Iking Ferry
A Financial Literacy Advocate on a mission to help you understand money in a way school never taught you.
Read again.
Because what you just learned on Fokona.com
Many people will never understand it.
And that is why…
They will always earn less.