Why Is My Sell Order for BUA Cement Shares Still Showing as "Executing" on the NGX?

What you observed is a real market phenomenon, and your explanation to him was on the right track.
Let’s use BUA Cement as the example.
What happened?
When your friend placed a sell order, he was saying:
“I want to sell my shares.”
For the trade to happen, someone else must be willing to buy those shares.
If the order book shows only offers (sell orders) and no bids (buy orders), it means:
Many investors want to sell.
No buyers are currently willing to buy at the available prices.
Without a matching buyer, the order remains “Executing” or “Open” until:
a buyer enters the market,
the seller changes the asking price, or
the order expires or is cancelled.
Why would there be no bids?
Several reasons can lead to this:
1. Investors think the price is too high. If sellers are asking ₦100 per share but buyers only want to pay ₦90, no trade occurs.
2. Weak market sentiment. Investors may be waiting for earnings, dividend announcements, or broader market news before buying.
3. Low liquidity. Some stocks don’t trade frequently. Even large companies can occasionally experience periods with few or no active buyers.
4. One-sided order book. Sometimes many shareholders decide to sell at the same time, but buyers are waiting at lower prices rather than bidding at current levels.
Why didn’t cancelling and placing the order again help?
Because the problem wasn’t his order—it was the market.
Imagine selling a car:
If you advertise it at ₦5 million and nobody wants to pay that amount, removing the advert and posting it again at the same price won’t attract buyers.
Either a buyer appears or you reduce your asking price.
The stock market works similarly.
What if he reduced his price?
Suppose the order book looked like this:
Offers (Sellers):
₦100.00 – 500,000 shares
Bids (Buyers):
₦97.00 – 300,000 shares
If he insists on selling at ₦100, he may wait.
If he is willing to sell at ₦97, his shares could be matched immediately (assuming the exchange’s order-matching rules and available bid volume).
Does this mean BUA Cement is a scam?
No.
It simply means that, at that moment, demand was lower than supply at the quoted prices.
This happens on stock exchanges worldwide, including the Nigerian market.
A lesson for investors
Before placing an order, it’s useful to check:
the order book,
bid volume,
offer volume,
recent trades.
This helps you see whether there are active buyers and sellers and at what prices.
Since you’ve been investing in Nigerian stocks for some time, I can also explain why some NGX stocks (including BUA Cement on certain days) can appear to have “only sellers and no buyers” even though the company itself is fundamentally strong. That involves market makers, price limits, investor psychology, and liquidity, and it often surprises even experienced investors.