As a Financial Literacy Advocate, let me explain this in a way that even Mama Ngozi that sells tomatoes in the village will understand.

First of all… relax.
You are not being cheated.
You are not overcharged.
You are just seeing something you don’t yet understand.
And today, I will break it down for you.

FIRST THING YOU MUST UNDERSTAND
When you are buying shares in Nigeria…
You are not buying directly from the market.
You are buying through a stockbroker.
That broker is the one that helps you go into the market and execute the transaction on your behalf

NOW LET ME ADDRESS YOUR CONFUSION
You saw two things:
₦2,011.22 = Charges
₦9,593.00 = Consideration (Markup Inclusive)
Now listen carefully:
The ₦2,011.22 is real charges
While….
The ₦9,593.00 is NOT a charge
Yes… read that again.

WHAT IS THAT ₦2,011.22?
Let me Explain…
Those are normal fees like:
Brokerage commission
SEC fee
NGX fee
Stamp duty
CSCS alert charges
These ones are standard. Everybody pays them.

NOW HERE’S THE MAIN PART (WHAT MOST PEOPLE DON’T UNDERSTAND)

What is “Consideration (Markup Inclusive)”?
It is NOT a fee.
It is a buffer amount added by your broker.

LET ME EXPLAIN WITH BETTER WITH A SIMPLE STORY
Imagine:
Mama Ngozi wants to buy tomatoes worth ₦100,000 from a big market.
But she cannot go herself…
So she gives the money to a tomato agent (broker).

Now the agent tells her:
“Mama Ngozi, give me ₦110,000.”
She gets confused:
“Why ₦110k when tomato is ₦100k?”
THE AGENT EXPLAINS:
“By the time I reach the market… price might have increased.”
Because in that market:
Prices can go up quickly
Prices can also drop

SO WHAT DOES HE DO?
He adds extra ₦10,000 (10%)
So that:
If price increases = he can still buy
The transaction will not fail
WHAT HAPPENS AFTER?
If price becomes ₦110k = he buys
If it stays ₦100k = he buys and returns ₦10k
If it drops to ₦90k = he buys and returns ₦20k
THAT IS EXACTLY WHAT YOU ARE SEEING
That ₦9,593 is:
Not a charge
Not a fee
Not money lost
It is simply:
A temporary buffer
To protect your transaction from failing

BUT..IKING…
WHY DOES THIS HAPPEN IN THE STOCK MARKET?
Because share prices move every second.
For example:
The share you want to buy at ₦810…
Before your broker executes it:
It might move to ₦820
Or even higher
And on the NGX:
Prices can move up to 10% in a single day

SO YOUR BROKER IS DOING THIS TO:
Make sure your order goes through
Avoid coming back to you for extra money
Execute faster without delay

LET ME TELL YOU THE TRUTH:
You are NOT paying that ₦9,593
You are NOT losing that money
Any unused part is refunded back to you

Most people enter investing…
But they don’t understand what they are doing.
And that is dangerous.
Because:
“Confusion will make you think you are losing money… even when you are not.”

Before you assume anything in finance…
Always understand it first.
Because:
“In money, misunderstanding is more expensive than ignorance.”